Email Campaigns
ITL's email marketing solution includes everything you need to create, send, track and profit from email marketing - but it doesn't stop there. It also includes powerful tools to completely automate your follow up marketing too:
Follow up with prospects automatically using autoresponders. Send a series of personalized email messages to new leads at intervals you define. It's like having your own dedicated sales team working for you around the clock. |
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Optimize your email click thru rates with split testing. Send a few variations of your email to a sample of your list and have the best performing one sent to the rest automatically. |
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Automate your list management with triggers. Automatically convert leads to opportunities when they open a specific email, remove inactive leads from your list or even send a follow up email when a particular link is clicked - automatically. |
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Keep your lists clean and up to date with automated bounce processing. Invalid email addresses can be removed from your list automatically based on "smart bounce rules", helping keep your deliverability rate high. |
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See the complete activity of a lead with event logging. Every time a lead opens your email, clicks a link or performs any other activity, it's logged against their history making it easy for you sales team to qualify their desire to purchase. |
ITL's email marketing solution is fully featured and was built specifically to help automate your follow up marketing, giving your sales team more motivated leads in the process.
Completely browser based |
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No list size limits |
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No "powered by" link in your emails |
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Runs on OUR web servers |
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Use our mail server or 3rd party ! |
Dozens of built-in templates |
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Step-by-step campaign wizard |
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Custom fields for personalization |
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Unlimited autoresponders |
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Split test email campaigns |
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Multiple logins with permissions |
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Powerful, automated triggers |
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Full campaign statistics |
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Google Analytics integration |
Automated bounced email processing |
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Full WYSIWYG campaign editing |
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Per user email throttling |
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Easily import/export contacts |
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Pause and resume sending |
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Automatic event logging |
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Built-in CRM functionality |
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Google Calendar integration |
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RSS email campaign archive |
ITL Email Send Studio Features
ITL Email Send Studio includes everything you need to create, send and track professional HTML emails. It is fully-featured email marketing software which has been developed by marketing experts and includes the following useful features:
Email Design Features
Email Templates
Choose from dozens of beautiful, industry-specific email templates to get started creating your email.
Upload or Import Content
As well as using the WYSIWYG editor, you can upload your existing email campaign from your computer or import it from a web page.
Design Once, Please Many
Our templates have been tested to work in all popular email clients (including Yahoo, Hotmail, Gmail and Outlook), meaning your contacts see your email message exactly as you intend it to be seen.
Easily Upload Images
Upload as many images as you like into your email campaigns.
Easy WYSIWYG Editing
Use the built-in WYSIWYG editor to make changes to your email campaigns. You can format text, upload and insert images, add links and more.
Popup and Inbox Previews
See exactly how your email will look before you send it. You can view a preview in your web browser or even email it to yourself.
Use Your Existing Template
There's no need to design your email template from scratch. You can upload or copy+paste your existing template (with images) into ITL Email Send Studio in just a few seconds.
Email Personalization
Personalize your email with two clicks using custom fields such as first name, age or company name. It works the same as a mail merge in Microsoft Word!
Advanced HTML Editing
Advanced users have full access to customize the HTML of their email campaigns, right from the WYSIWYG editor's "source" tab.
RSS Archive of Sent Emails
ITL Email Send Studio automatically creates an RSS archive of emails you send, making it easy for you to display the archive on your website or anywhere that supports RSS.
Anchor Links
Anchors allow you to insert a link from one section of your email campaign to another, such as from the table of contents to a paragraph further down in the email.
Email Campaign Features
Easy, Automatic Unsubscribes
The "Insert Unsubscribe Link" button makes it easy to add an unsubscribe link to your email campaign, which is required by law in most countries.
Also, all unsubscribe requests are processed for you automatically giving you and your subscribers peace of mind.
Campaign Optimization Tips
Right from Big Commerce you can view tips, tricks and advice to make sure your email campaign is optimized before sending. Learn how to improve subject lines, what time works best for sending and more.
Automatic Bounce Handling
Bounced emails (both soft and hard) are processed and removed from your list for you automatically, meaning your list is always clean.
You can also export a list of which email addresses bounced and see both soft and hard bounce details.
Upload & Send Attachments
The application includes full support for uploading and sending attachments along with your emails.
Embed Images As Attachments
When sending a campaign you have the option to embed images as attachments, meaning your email can be viewed (once downloaded) without an internet connection.
Free, Built-In Spam Checking
Your email is analyzed for known spam keywords and the spam report shows you exactly what needs to be changed, ensuring your email is delivered to as many of your subscriber's inboxes (and not junk mail folder) as possible.
Forward to a Friend Link
Encourage subscribers to share your email by including a "forward to a friend" link in your email. You can even see a report on who forwarded your email to a friend and when!
No Duplicate Emails - Ever
You never have to worry about duplicate emails with ITL Email Send Studio. We guarantee you'll never find a duplicate email address in your list.
Send Now or Later
With full support for scheduled sending, you can blast your email out immediately or schedule it to go out at a later more convenient time.
Send to Multiple Lists at Once
Easily send your email campaign to multiple contact lists in one send. Duplicate emails are removed automatically before sending.
Automatic Inbox Preview
For maximum impact and click thrus it's important that your email looks the same in all of the popular email clients, which isn't always easy.
Luckily ITL Email Sedn Studio's inbox preview tool shows how your email will look in all of the popular email clients (Yahoo, Gmail, Hotmail, Outlook, etc).
If something is found to be out of place, you're shown exactly what to change to ensure maximum inbox compatibility.
HTML, Text or Both (Multipart)
Create beautiful HTML emails, informative text emails or both using the integrated campaign editor. Multipart emails are sent as HTML and text and your subscriber's email client will show whichever version it supports best.
CAPTCHA Form Support
Eliminate automated submissions from your website signup form by enabling CAPTCHA form support.
Pause & Resume Sending
From the "Scheduled Emails" page you can see a list of emails waiting to send and you can even pause and resume emails that have started sending.
Autoresponder Features
Create Multiple Autoresponders
Autoresponders are emails which get sent to a contact after they've been on your list for a certain time, such as 24 hours or 2 weeks.
ITL Email SendStudio allows you to create multiple, sequential autoresponder emails for each of your contact lists.
You can also export a list of which email addresses bounced and see both soft and hard bounce details.
Upload & Send Attachments
The application includes full support for uploading and sending attachments along with your emails.
Embed Images As Attachments
When sending a campaign you have the option to embed images as attachments, meaning your email can be viewed (once downloaded) without an internet connection.
Filter the Recipient List
You can assign an autoresponder to your entire list or only a portion of it, such as those in New York with under 10 employees or leads from last week's trade show who have ticked the "Send me more information" box on your signup form.
This means you can assign multiple autoresponders to one list based on custom filters instead of separating your contacts across multiple lists.
HTML, Text or Both (Multipart)
Create beautiful HTML emails, informative text emails or both using the integrated campaign editor. Multipart
Autoresponders are sent as HTML and text and your subscriber's email client will show whichever version it supports best.
Open/Link/Unsubscribe Reporting
Just like email campaign statistics you can see who opened your autoresponder, which links they clicked on and more, including unsubscribe and bounce reports.
Advanced Email Marketing Features
Split Testing
Find out which of your email campaigns performs the best based on open rates and click-thru rates with split testing.
Unlike other email marketing software which limits you to A/B split testing, you can test unlimited variations in a single split test.
You can even run a split test on a small portion of your list and send the winning email to the rest of your list automatically after a predefined period of time!
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Triggers
Put your follow up tasks on autopilot with triggers. Send birthday and anniversary reminder or promotion emails, move contacts between lists when they open your email or click a link and a whole lot more!
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Automatic Event Logging
Every time a contact in your list receives and opens an email campaign or autoresponder, or when they click a link in your email, that action is logged automatically under their contact profile.
You can see a complete history of every email they've received, which links they clicked and when they opened your emails.
You can also export a list of which email addresses bounced and see both soft and hard bounce details.
Manual Event Logging
Using the built-in event logging system you can quickly and easily log events such as phone calls and meetings next to contacts in your list.
Each user can define their own event types and follow up reminders can be added through the software automatically to your Google Calendar if enabled.
Google Calendar Integration
ITL Email SendStudio has full support for your Google calendar. Easily add follow up reminders to your Google Calendar simply by clicking the "Add to Google Calendar" icon next to any date field when editing a contact's details.
Statistics & Reporting
Email Open Reporting
You've created and sent the perfect email campaign, but how many people opened it and when? ITL Email SendStudio tells you this and more.
From the statistics tab you can see exactly who opened your email and when. View the data as a visually appealing bar chart or as a data table with more detail.
You can view the open rate report for the last 7 days, last 30 days, last year or even a custom date range.
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Link Click Tracking
You can view the open rate report for the last 7 days, last 30 days, last year or even a custom date range.
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Google Analytics Integration
As you're sending an email campaign you can type in your Google Analytics details and a tracking code will be added to all links in your email, giving you full integration for number of visits, goals and e-commerce conversions for that campaign.
Email Bounce Tracking
Bounces are handled for you automatically and you can view reports showing which email addresses bounced, when and why, with an exact error message from the email provider, such as "Email address doesn't exist".
Unsubscribe Reporting
See unsubscribe statistics for each email campaign you send, either for a specific date or over time.
You can view the details of everyone who unsubscribed and see the unsubscribe rate relative to open and bounce rates.
Forward to a Friend
See how viral your email campaign really is with complete details of who forwarded your email to a friend and when.
Contact Management Features
Full List Management
You'll always be compliant with spam laws and best practices thanks to ITL Email SendStudio's automatic handling of opt-ins, unsubscribe requests and bounced email cleaning.
Add or Import Contacts
Type in contacts details one by one or even import existing contacts from Microsoft Excel, Outlook or a CSV file.
Website Signup Forms
Easily create customized signup forms with your company's colour scheme to add to your website.
Unlimited Custom Fields
Create multiple custom fields to store additional information about contacts such as location, interests, last name, phone number and more.
You can then add custom fields into your email campaigns to personalize them, similar to a mail merge in Microsoft Word.
Create Multiple Contact Lists
Create as many contact lists as you need, allowing you to group contacts based on type or lead source, such as "newsletter subscribers" and "sales leads".
Double Opt-In Confirmation
Keep your list clean and follow best practices by requiring new subscribers to click a link in an email (generated and sent automatically) to verify they want to join your list.
Modify Subscription Details
Each contact on your list can modify the details of their subscription, such as email address, first name, preferences and more.
Bulk Remove Contacts
Remove large groups of contacts from your list by typing in their email addresses or uploading a file.
You can remove contacts permanently or mark them as unsubscribed so they won't receive any new emails you send out.
One-Click Unsubscribe Links
Automatic unsubscribe links in your emails give subscribers peace of mind and help you more than comply with CAN-spam laws.
Powerful List Segmentation
Filter contacts across multiple lists based on common attributes such as location or interests and send emails to each segment.
"Do Not Mail" List
The built-in email suppression tool allows you to keep lists a list of contacts who shouldn't (and won't) be sent your emails under any circumstance.
Customizable Contact Views
When viewing your contact list in "grid mode" you can choose which of the contact's details appear in the grid, giving you the details you need quickly.
CAN-Spam Compliance Features
One Click Unsubscribes
The "Insert Unsubscribe Link" button makes it easy to add an unsubscribe link to your email campaign, which is required by law in most countries.
Also, all unsubscribe requests are processed for you automatically giving you and your subscribers peace of mind.
Automatic Bounce Handling
Bounced emails (both soft and hard) are processed and removed from your list for you automatically, meaning your list is always clean.
You can also export a list of which email addresses bounced and see both soft and hard bounce details.
Contact Details in Footer
ITL Email SendStudio allows you to enter your complete company contact details which can be added to the footer of every email you send. This helps subscribers remember who you are and why they joined your list, and reduces the chance of your email being marked as spam.
"Do Not Mail" List
The built-in email suppression tool allows you to keep lists a list of contacts who shouldn't (and won't) be sent your emails under any circumstance.
Double Opt-In Confirmation
Keep your list clean and follow best practices by requiring new subscribers to click a link in an email (generated and sent automatically) to verify they want to join your list.